How to Use Amazon Web Services (AWS) to Optimize Your Business

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The first time an unprepared user lands on an Amazon Web Services page, they are shocked. Why does my business need this? And is it even necessary?



It seems that AWS is only for industrial giants. For example, Coca-Cola, which built a data lake on AWS and increased analytics performance by 80%. Or Netflix, which designed more than 600 shots for 10 episodes of The Crown by implementing a cloud workflow.



And how about this fact: the BMW Group uses extensive connections with Amazon services to improve the design and functionality of cars. However, AWS is quite applicable for small and medium businesses, as well as for startups. We tell you how to optimize your project using all the capabilities of Amazon.

What is AWS
As the platform itself writes, this is the most widespread “cloud” in the world. That is, a resource that gives you access to computing power, data storage, applications, services and tools necessary for work and business development.



Amazon Web Services (AWS) is a suite of more than 200 capabilities, including compute, data warehousing, databases, analytics, machine learning, artificial intelligence, IoT, and more.



The most popular ones we would include are:

EC2 (Elastic Compute Cloud) for computing resources in the cloud.
S3 (Simple Storage Service) for storage.
RDS (Relational Database Service) for database management.
Lambda for running code without managing servers.
Redshift for analysis and more.

Companies can use Amazon services to: scale web applications; analyze large amounts of data and identify trends/make business decisions; improve operational efficiency; introduce new products and services, etc.



Amazon cloud services are widely used for website management, game development, app creation, AI-based solutions, augmented and virtual reality implementation, and IoT (Internet of Things) application deployment.

Advantages
Saving resources. Using ready-made solutions, you are freed from the need to invest in your own infrastructure. In its development and support.  
Scalability : You can easily increase or decrease the amount of resources in line with the growth of your business.
Reliability and security. Achieved through a distributed infrastructure and numerous data centers around the world.
Implementation of innovations. Access to the latest technologies for growth and development.
Flaws
Complexity for beginners. Due to the large number on page seo service of options, the intricacies of their configuration and use, it may seem that it was not the best decision to choose Amazon AWS. Enrolling in educational digital courses will solve this problem. The platform provides more than 600 available and free training programs.
Platform dependency: When using AWS, you are completely dependent on Amazon services and infrastructure. This can cause problems in the event of unexpected outages or changes in company policies.



Cost of overuse of resources. In case of careless use or improper configuration, you may face unexpected (and quite considerable) expenses.
How to Use AWS for Small and Medium Businesses
Every project, regardless of its scale, will find the necessary tools. In particular, we could recommend the following solutions:



Amazon S3 for storing your business files: documents, images, databases. RDS for managing databases with fast access to information.



EC2 as web hosting. Provide high availability and fast response for users.

Back up your data using Amazon S3 or Glacier to protect against data loss in the event of a disaster.



Use Redshift for analytics if your project involves large amounts of data. Get valuable insights into sales, customers, inventory, and other aspects of your business.



If your business involves mobile applications, you can use the Mobile SDK to create high-performance and scalable services.



By using AWS cloud services, you can reduce infrastructure costs, improve flexibility and scalability, and enhance the security and reliability of your applications and data. Using AWS opens up new opportunities for innovation and growth, making your business more competitive in today's digital world.



These examples are just a small part of how you can use AWS to optimize small and medium projects. It is important to choose the services that best fit your needs and business model.